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Contact Information
SMPS Nebraska
P.O. Box 390093
Omaha, NE 68139-0093
PAYMENT POLICY
Your registration will cover attendance at the event at the location noted for that event. Please be sure to check in at the registration desk at the event. Check/Cash registrations must pay at the event. Workshop programs require check/cash registration payments prior to the event. Checks can be mailed to SMPS Nebraska, PO Box 390093, Omaha, NE 68139-0093. When mailing check please include registration confirmation.
Please note the refund policy below. No-shows will receive an invoice after the event. All invoices for no-shows or non-payment at the time of the event will include a $10 invoicing fee and will be due upon receipt.
REFUND POLICY
All sales are final. No refunds unless requested 3 business days prior to an event in writing or by email. Refunds for workshops require notice 5 business days prior to the event in writing or by email. There is a 15% cancellation fee for all refunds. Credits may be issued to be used for future event registrations in lieu of refund.
Meeting/Event Information
Mastering CRM to Turn Data into Decisions
March 25, 2026
11:30 AM - 1:00 PM
Legends Patio Grill & Bar - 72nd & Pacific
6920 Pacific St, Unit 100
Omaha, NE 68106
Led by Alyssa Hernandez with Benesch, this program will break down the essentials of effective CRM use, from understanding why CRM matters to what information you should be collecting and how to make it work for you.
You’ll learn how to:
- What data to collect and how to use it to strengthen relationships and inform strategy.
- Best Practices for A/E/C Firms, including how leading firms organize, maintain, and leverage CRM data.
- Visualizing your data using free tools and easy-to-build dashboards.
- Ways to audit active pursuits, track project pipelines, and make data-driven decisions that move your firm forward.
Whether you’re new to CRM systems or looking to refine your firm’s process, this session will give you actionable steps to simplify data management and transform insights into results.
This program qualifies for one (1) Hour of Credit toward the SMPS Domain of Practice: Management
Meet the Speaker
Alyssa Hernandez | Benesch
With more than a decade of experience, Alyssa Hernandez specializes in optimizing CRM systems and marketing operations to drive data-informed decisions. As a CRM/Marketing Systems Specialist at Benesch, she bridges the gap between marketing strategy and systems, making information easier to capture, track, and apply across projects and pursuits.
Tickets
$35.00 Members
$50.00 Non-members
