Meeting Information

Contact Information

SMPS Nebraska
P.O. Box 390093
Omaha, NE 68139-0093

[email protected]

 

PAYMENT POLICY
Your registration will cover attendance at the event at the location noted for that event. Please be sure to check in at the registration desk at the event. Check/Cash registrations must pay at the event.  Workshop programs require check/cash registration payments prior to the event. Checks can be mailed to SMPS Nebraska, PO Box 390093, Omaha, NE 68139-0093.  When mailing check please include registration confirmation.

Please note the refund policy below. No-shows will receive an invoice after the event.  All invoices for no-shows or non-payment at the time of the event will include a $10 invoicing fee and will be due upon receipt.

REFUND POLICY
All sales are final.  No refunds unless requested 3 business days prior to an event in writing or by email.  Refunds for workshops require notice 5 business days prior to the event in writing or by email.  There is a 15% cancellation fee for all refunds.  Credits may be issued to be used for future event registrations in lieu of refund.

Meeting/Event Information

Applying Neuropsychology to Marketing and BD

October 23, 2024
11:00 AM - 1:00 PM

Stokes
13615 California st
Omaha, NE 68131
https://stokesrestaurant.com/

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Program overview 

11:00am | Networking

11:30am | Program Start

Why do people make the decisions they do? And, more importantly—as marketers and business developers—how can we effectively influence decision making? The answers to these questions have the potential to transform any business organization—including architecture, engineering, and construction firms.

Over the past few years, the SMPS Foundation has published two research papers with JonRobert Tartaglione of Influence 51, “The Neuropsychology of Influence and Decision Making” and “Theory Into Practice: The Neuropsychology of Influence and Decision-Making.” This workshop builds on the concepts explored in the papers, helping participants dive into and apply practices using different situations they may encounter at their AEC firms. You will walk away with practical and useful ways to apply these concepts to marketing, business development, and communication strategies.

 

By participating in this interactive workshop, you will:

  • Explore ideas about how to apply neuro concepts to different marketing and business development situations
  • Discover strategies to influence decisions in everyday situations
  •  Learn how to think differently about how you approach your marketing and BD strategies

Meet the Speakers
 
Holly Bolton, FSMPS, CPSM | Owner, 3chord Marketing
A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, grew up with her nose in a book and a pencil in her hand. Today, she channels that love of story into her role as owner of 3chord Marketing, a marketing communications firm that helps architecture, engineering, and construction companies understand and connect with their audiences through research, strategy, storytelling, and skills development. With 20+ years of experience in the A/E/C industry, Holly has worked in a variety of marketing, business development, and corporate communication roles for architecture and engineering firms. 
 
 
 
 
Barbara Shuck, FSMPS, CPSM | President, Everest Marketing Services
Barbara Shuck, FSMPS, CPSM gets marketing and business development in the design and construction industry. It’s why she uses 35+ years of proven expertise to help clients focus on what they do best: delivering superior services to valuable clients. Barbara teaches, challenges, motivates, and inspires others to achieve new heights, and has worked for general contracting, engineering, construction management, architectural firms.

Tickets

$35.00 Members

$50.00 Non-Members