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SMPS Nebraska
P.O. Box 390093
Omaha, NE 68139-0093
PAYMENT POLICY
Your registration will cover attendance at the event at the location noted for that event. Please be sure to check in at the registration desk at the event. Check/Cash registrations must pay at the event. Workshop programs require check/cash registration payments prior to the event. Checks can be mailed to SMPS Nebraska, PO Box 390093, Omaha, NE 68139-0093. When mailing check please include registration confirmation.
Please note the refund policy below. No-shows will receive an invoice after the event. All invoices for no-shows or non-payment at the time of the event will include a $10 invoicing fee and will be due upon receipt.
REFUND POLICY
All sales are final. No refunds unless requested 3 business days prior to an event in writing or by email. Refunds for workshops require notice 5 business days prior to the event in writing or by email. There is a 15% cancellation fee for all refunds. Credits may be issued to be used for future event registrations in lieu of refund.
Meeting/Event Information
Leadership Marketing: The New Imperative for Professional Service Marketers
January 15, 2014
11:00 AM - 1:00 PM
Lamp Rynearson & Associates
14710 West Dodge Road, Suite 100
Omaha, NE 68154
http://www.lra-inc.com/
As a professional services marketer or business developer, you have to understand where your firm is headed to help it stay ahead of the curve. And in today's competitive business climate where results matter, the marketing department must find new ways to add value to the firm's bottom line in order to earn a seat at the executive table. This can be accomplished through leadership marketing.
This Pre-recorded Webinar offers valuable leadership marketing strategies for integrating and aligning the marketing and business development functions in your organization. Specifically, you will learn how to think more strategically, maintain your focus on client service, and connect with your technical professionals to drive meaningful operational change.
Using real-world examples of leadership marketing, the presenter will guide you in making fundamental changes in your own marketing department—developing your staff's leadership skills, supporting client development, and enhancing client relationship management.
This Webinar is designed for CMOs, marketing directors, and marketing managers who want a more consultative relationship with their CEOs and principals. After this presentation, you will have the knowledge and tools to drive change, earn respect for your marketing programs, capture the attention of senior executives, and become a leader in your organization.
During this webinar, you will learn:
- Proven strategies to integrate your firm's marketing and business development functions and improve the firm's bottom line
- How to partner strategically with IT, accounting, and HR to cultivate firmwide support for marketing
- How to develop leadership skills, enhance client care, and operate effectively at the C-suite level in your organization
Diane Landers began her career as an archaeologist, which took her to many parts of the world. After 12 years of university teaching, she joined GAI, working with design engineers to protect archaeological sites. Under her leadership, GAI's Archaeology Group grew into a multimillion dollar enterprise and is now one of the largest nationally-recognized cultural resources groups in the United States.
In 2004, upon promotion to CMO, Landers developed GAI's marketing department into an award-winning enterprise. As an executive, she spearheads GAI's leadership and client care programs. A lifetime learner, she became certified as a CPSM and earned her MBA in April 2013. Landers has the distinction of being the first woman in GAI's 54-year history to serve as vice president and a member of GAI's Board of Directors.
We will be networking from 11:00 - 11:30. The program will begin promptly at 11:30.
Thank you to our sponsors:
Tickets
$20.00 Members
$30.00 Non-Members
